Keyword Research Services
Built Around the Searches That Turn Into Clients
Keyword research decides everything that comes after it. I find the exact searches your buyers make, measure real demand and difficulty, and map each term to one page built to rank on Google and get cited inside AI search. No two pages chasing the same query.
What My Keyword Research Includes
A complete research process that turns guesswork into a prioritized plan for ranking your business on Google and inside AI answers.
Seed Keyword Mapping
I start from your services, your customers, and the way they describe what they need, then expand into the full set of terms people use to find what you offer.
Search Volume Analysis
Real monthly search data for every term, so you invest in keywords with actual traffic behind them, not assumptions.
Difficulty & Gap Analysis
I score how hard each term is to rank for in your market and surface the gaps your competitors have left wide open.
Intent Classification
Every keyword is sorted by intent, so the searches that happen right before someone is ready to call or book come first.
Competitor Keyword Analysis
I map the keywords driving your competitors' traffic and pull out the terms you can realistically take from them.
Keyword to Page Mapping
Each target keyword is assigned to the one page that should rank for it, with a cannibalization check so no two pages on your site compete for the same search.
The Keyword Research Process
Four steps, in order. The last one is the step most agencies skip, and it is the one that decides whether your rankings hold.
Start With Your Data
Your services, your best customers, and your own Search Console. Most sites already get impressions for terms they never targeted. That is where the fastest wins hide.
Measure Demand
Volume, difficulty, and seasonality for every term, pulled from real search data and checked against what your competitors actually rank for.
Sort By Intent
Buying searches, comparison searches, and research questions each get a different page type. I also capture the conversational phrasing people use in ChatGPT and Perplexity.
Map To One Page Each
Every keyword gets exactly one home. If two pages already chase the same term, I merge or redirect the weaker one before building anything new.
What Lands In Your Inbox
A keyword map you can act on, not a spreadsheet of five thousand terms nobody will ever read.
Page by Page Keyword Map
One row per page on your site, existing or planned, with what each page should rank for.
- Primary keyword and two to four supporting terms per page
- Monthly volume, difficulty score, and intent for each
- Where you rank today, if anywhere
- Whether the page needs building, rewriting, or merging
Ranked Opportunity List
The terms worth chasing first, ranked by how close they are to page one and how much business sits behind them.
- Quick wins already on page two or three
- High value terms with soft competition
- Long term authority targets
- Terms to ignore, and why
Cannibalization Report
Every place two or more of your pages compete for the same search, with a recommendation for each: keep, merge, or redirect.
- Pages splitting the same query
- Thin pages that dilute stronger ones
- Redirect map when consolidation is the answer
Tested On My Own Business First
I have run Pasha Belman Photography in Myrtle Beach since 2008 and still rank it today. Every keyword method on this page runs on that site before it runs on a client's, in one of the most crowded local markets on the East Coast.
Read the case study →Free Keyword Tools
Three of the tools I use every day, free and open. Run your own business through them before you book anything.
Local SEO Keyword Generator
Enter your service and city and get the local search variations customers actually type.
Open the tool → AI Search QuestionsCustomer Question Generator
The questions people ask ChatGPT and Google about your service, ready to become FAQ and page headings.
Open the tool → TitlesSEO Title Generator
Turn a target keyword into page titles built for clicks and rankings.
Open the tool →The full suite lives on the free SEO tools page.
Keyword Research Questions, Answered
What are keyword research services?+
Why is keyword research important for SEO?+
Do you use AI for keyword research?+
How is keyword research different for AI search?+
Do I need keyword research if I already have a website?+
What if my site has pages targeting the same keyword?+
Find the Keywords Worth Ranking For
Start with an audit and I will show you the highest value keywords in your market and the fastest path to the top.
Book Your SEO Audit