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SEO Keyword Research

Keyword Research Services

Built Around the Searches That Turn Into Clients

Keyword research decides everything that comes after it. I find the exact searches your buyers make, measure real demand and difficulty, and map each term to one page built to rank on Google and get cited inside AI search. No two pages chasing the same query.

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  • Work Direct With Pasha
  • Any Niche, Any Platform
  • Built for Google & AI Search
What You Get

What My Keyword Research Includes

A complete research process that turns guesswork into a prioritized plan for ranking your business on Google and inside AI answers.

Seed Keyword Mapping

Topic & Seed Discovery

I start from your services, your customers, and the way they describe what they need, then expand into the full set of terms people use to find what you offer.

Search Volume Analysis

Real Demand

Real monthly search data for every term, so you invest in keywords with actual traffic behind them, not assumptions.

Difficulty & Gap Analysis

Ranking Difficulty

I score how hard each term is to rank for in your market and surface the gaps your competitors have left wide open.

Intent Classification

Buyer Intent

Every keyword is sorted by intent, so the searches that happen right before someone is ready to call or book come first.

Competitor Keyword Analysis

Competitor Research

I map the keywords driving your competitors' traffic and pull out the terms you can realistically take from them.

Keyword to Page Mapping

Build Plan

Each target keyword is assigned to the one page that should rank for it, with a cannibalization check so no two pages on your site compete for the same search.

How I Do It

The Keyword Research Process

Four steps, in order. The last one is the step most agencies skip, and it is the one that decides whether your rankings hold.

  1. Start With Your DataYour services, your best customers, and your own Search Console. Most sites already get impressions for terms they never targeted. That is where the fastest wins hide.
  2. Measure DemandVolume, difficulty, and seasonality for every term, pulled from real search data and checked against what your competitors actually rank for.
  3. Sort By IntentBuying searches, comparison searches, and research questions each get a different page type. I also capture the conversational phrasing people use in ChatGPT and Perplexity.
  4. Map To One Page EachEvery keyword gets exactly one home. If two pages already chase the same term, I merge or redirect the weaker one before building anything new.
The Deliverable

What Lands In Your Inbox

A keyword map you can act on, not a spreadsheet of five thousand terms nobody will ever read.

  1. 01
    The Map

    Page by Page Keyword Map

    01

    One row per page on your site, existing or planned, with what each page should rank for.

    • Primary keyword and two to four supporting terms per page
    • Monthly volume, difficulty score, and intent for each
    • Where you rank today, if anywhere
    • Whether the page needs building, rewriting, or merging
  2. 02
    The Priorities

    Ranked Opportunity List

    02

    The terms worth chasing first, ranked by how close they are to page one and how much business sits behind them.

    • Quick wins already on page two or three
    • High value terms with soft competition
    • Long term authority targets
    • Terms to ignore, and why
  3. 03
    The Cleanup

    Cannibalization Report

    03

    Every place two or more of your pages compete for the same search, with a recommendation for each: keep, merge, or redirect.

    • Pages splitting the same query
    • Thin pages that dilute stronger ones
    • Redirect map when consolidation is the answer
  4. 04
    Proof

    Tested On My Own Business First

    04

    I have run my photography studio in Myrtle Beach since 2008 and still rank it today. Every keyword method on this page runs on that site before it runs on a client's, in one of the most crowded local markets on the East Coast.

    Read the case study →
Try It Free

Free Keyword Tools

Three of the tools I use every day, free and open. Run your own business through them before you book anything.

Local SEO Keyword Generator

Local Keywords

Enter your service and city and get the local search variations customers actually type.

Open the tool →

Customer Question Generator

AI Search Questions

The questions people ask ChatGPT and Google about your service, ready to become FAQ and page headings.

Open the tool →

SEO Title Generator

Titles

Turn a target keyword into page titles built for clicks and rankings.

Open the tool →

The full suite lives on the free SEO tools page.

On this page
Keyword Research Services
Keyword Research FAQ

Keyword Research Questions, Answered

Still have a question? Ask us →
What are keyword research services?
Keyword research services find the exact terms your potential customers type into Google and AI search, then measure demand, difficulty, and intent so you know which keywords are worth targeting. The result is a prioritized list mapped to the pages that should rank for them.
Why is keyword research important for SEO?
It tells you what your audience is searching for and in what language, so every page targets real demand. Skip it and you optimize for terms with no traffic or no buying intent, or build several pages that end up competing with each other. It is the first step in every SEO engagement I run.
Do you use AI for keyword research?
Yes, for the parts it is good at. I use AI to cluster thousands of terms into topics, spot patterns across competitors, and pull the conversational phrasing people use in ChatGPT and Perplexity. The strategy, the priorities, and the decision about which page owns which term are mine.
How is keyword research different for AI search?
AI engines answer full questions, not short phrases. I research the conversational queries and the entities behind your topic so your business can be cited when ChatGPT, Gemini, or Perplexity recommends a provider in your category. The customer question generator shows you what that looks like for your own service.
Do I need keyword research if I already have a website?
Yes, and it is usually where the fastest results are. Your Search Console already shows terms you get impressions for without ranking well. A keyword audit finds those, finds the pages competing with each other, and gives you the shortest path to page one with the site you already have.
What if my site has pages targeting the same keyword?
That is keyword cannibalization, and it is one of the most common reasons a site sits on page two. The keyword map flags every overlap and recommends a fix for each: keep the stronger page, merge the content, or redirect the weaker URL. One authoritative page beats three weak ones every time.
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